Reach a new level in leadership
Business coaching, trainings and workshops for leaders and teams who want measurable results.
Proven in action
We create an environment in which people and organisations unfold their potential and turn strategy into measurable results.
Scale up your results
Three systemic levels: the individual, the team and the organisation. One complete transformation.
Business coaching
Individual and team coaching on roles, values, beliefs, goals and strategies for real business results.
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Business trainings and workshops
Trainings, workshops and business simulations designed for your team.
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Organisational consulting
We optimise processes, develop the strategy and build on the organisational culture.
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NLP & Coaching certification programmes
The only programmes in Bulgaria accredited by John Grinder's academy.
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Keynote speaking
We inspire the team towards leadership, responsibility, engagement and creativity.
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Career guidance
The strengths of the personality and a clear plan for education, profession and career.
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Your partner for high performance
Magdalena Nikolova is an organisational psychologist, Executive Coach (ICF ACC, CTI USA) and the only NLP trainer in Bulgaria certified personally by NLP co-creator John Grinder. Over 20,000 hours of coaching sessions with CEOs and boards.
She works with a multidisciplinary team: organisational psychologists, economists, certified coaches (ICF/ACTP), NLP master practitioners and PMI/Agile specialists.
Programmes with individual enrolment
MLC Training Collection
Two levels of five modules, focused on the topics that matter most to business today. 20 years of real business experience and practical models for inspiring, sustainable and flexible leadership.
Level 1 · 96 hours
Business NLP Practitioner with coaching skills
The foundations of the NLP approach and coaching skills for leaders. Over 30 editions to date.
See the programme →Level 2 · 91 hours
Business NLP Master Practitioner
Advanced level: modelling excellence and coaching for deep change.
See the programme →Level 3 · 28 hours
Proactive Coach
Your own coaching practice with the Proactive Master NLP Coach diploma.
See the programme →The NLP certification programmes are accredited by John Grinder's International Trainers and Coaching Academy of NLP.
Clients
They trusted us. See what they say.
Vasil Trenev, CEO Sofiyska Voda, part of Veolia
The MLC – My Leadership Center team are professionals we work with to develop individual and team potential at every level of Sofiyska Voda, in a complete programme for leadership, organisational culture and management skills. Our joint projects lead to the business goals we set and raise the motivation of our most valuable asset: the trust of the team!
Elitsa Shopova, Senior Director Customer Experience A1 Bulgaria
I am extremely grateful for the professionalism and I value highly the expertise of the MLC – My Leadership Center team in running business training academies for developing leadership skills and motivational events for raising employee engagement. After every joint project with Magdalena Nikolova and her colleagues, the results are tangible and people are inspired to change and to achieve their best!
Liliya Dimitrova, CEO Most Finance, Chair of the Receivables Management Association
Continuous development and building of management and leadership skills in the team is a core priority for me, and for that I rely on the expertise of MLC – My Leadership Center. Through an individual approach in team workshops, tightly delivered content and discussion of structured real cases, the coaching and consulting experts provoke creative thinking, stepping outside the comfort zone and finding practically applicable solutions. Together we achieve sustainable change both in management and at team level across the whole organisation.
Mihaela Lashova, Managing Partner, Chair of the Board of Directors CW Forton
Over the years at C&W Forton we have worked with the MLC – My Leadership Center team on projects that were key for the company. My impressions are extremely positive, based on the overall assessment and the consistency of delivery: from identifying the need, through setting the goals and carrying out the planned activities, to reporting on the result.
Our memberships and accreditations
The official accrediting body for the NLP approach, founded by John Grinder, co-creator of NLP. Magdalena Nikolova is the only accredited NLP trainer in Bulgaria. Learn more
The leading professional coaching community, with over 21,000 members in more than 100 countries. Magdalena Nikolova has been the first member from Bulgaria since 2006. Learn more
The Bulgarian chapter of ICF, founded in 2008 on the initiative of Magdalena Nikolova, one of its three founders. Learn more
The Bulgarian Entrepreneurial Association: by entrepreneurs, for entrepreneurs. My Leadership Center is a member and supports entrepreneurs in Bulgaria. Learn more
A community of some of the most successful entrepreneurs, leaders and brands in Bulgaria. Learn more
The keynote event Outdo Yourself
National tour 2026: Sofia, Plovdiv, Burgas, Varna and Veliko Tarnovo, all to full halls. An honest meeting with our inner brakes and how to turn them into the take-off point for a high jump.
Video and photos from the national tour
Hear our messages
Podcast “Razpitat”, ep. 17
Podcast “Avtentichnost”
Darik Radio with Geri Turiyska
Let's talk about your goals.
An online consultation or a meeting in person with Magdalena Nikolova and the team. We reply within one business day.